CECP Insights Blog

Companies that have a long-term sustainable value creation strategy thrive even in times of crisis. In fact, companies focused on the long term have demonstrated 47% higher average revenue and 36% higher earnings growth than their peers. Companies that focus on Environmental, Social, and Governance (ESG) factors are more likely to adopt sustainable practices, reducing their negative impact […]

The pandemic has arguably been the broadest disrupter in recent memory, shifting our thinking about our deep-seated values and priorities. Many of us have reevaluated how we spend our time, and the meaning of work in our lives. As we continue to shape our new normal, we ask ourselves, “Why am I doing this?” Leading […]

Chief Executives for Corporate Purpose (CECP) has always existed to encourage companies to do more, do better. The goal of our Strategic Investor Initiative is to add bandwidth to the communications between CEOs and investors, so investors have access to a broader range of information they need to make investment decisions and companies have access […]

Leading companies are now more deliberately leveraging leadership and employee engagement to generate sustainable social good. It’s an answer to the question, “How does business shift to meet the changing demands of investors, employees, customers, and communities to meet business and social standards?” For years we’ve known that leadership and employee engagement are important, of […]

As CECP marks its 20th anniversary, corporate social investment is more important than ever. Looking back at the last two decades, measuring and benchmarking social investment overall has become more integrated in corporate strategies and has employed more sophisticated tools and models to evaluate progress. Since its founding, CECP has been steadfast and unparalleled in […]

Increasingly consumers are becoming more sophisticated in their ability to discern between true commitment to sustainability and action taken just for show. And they’re not afraid to call out that authenticity–or lack of it–on social media, in conversations with friends, or in any other channel. This has made some brands hesitant — afraid of the […]

Photo: Stuart Parker, CEO of USAA, talks with a veteran at one of the homeless shelters that USAA supports The U.S. Department of Labor in October celebrated the continued improvement of the unemployment rate for veterans since with a 2.9 percent, down from 3.7 percent in 2017 (the non-veteran unemployment rate in comparison is 3.5 percent). This accomplishment […]

Taking a knee made Nike stand up. As brand activism becomes commonplace – even expected – it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters. Enter Nike and Colin Kaepernick, with a contentious new campaign and profound tagline: “Believe in something. Even if it means sacrificing […]

Companies issue an annual report every year but where can you find information about the corporate sector as a whole? Sure, indices can tell you lots about stock price, market cap, and EBITDA. In this modern age, expectations of companies go much further beyond financial performance. CECP is thrilled to launch Investing in Society, a […]

Beyond Philanthropy’s benchmarking study on Corporate Citizenship Engagement of the DAX 30 companies shows that German corporations are actively engaged in society beyond their economic activity; nevertheless, they should do more than just reducing their negative impacts on society and environment or contributing cash donations to NGOs. Companies will need to take their social engagement […]

A leading media company is using its storytelling expertise to change sanitation and hygiene behaviours of beneficiaries in Mumbai slums; a transport finance company is training men and women to become truck drivers, providing them with livelihoods opportunities; an Indian conglomerate is implementing systemic socio-economic empowerment programs in villages around its factories. These are just […]